Customer Care

Customer Care is for outbound calls to existing customers. Different from Sales (acquisition) and Cold Calling (warming) — this is the calls you make to people who've already bought from you, to keep them happy, win them back, or upsell when it's relevant.

What you can do with it

Eight ready-made campaign types. Pick one when you create a campaign and Foan generates the script for you:

Campaign What the agent says When to use
Delivery confirmation "Hi Anna — just checking the order from Friday arrived OK?" After every shipment
Post-purchase feedback "Got 30 seconds of feedback on last week's box?" A few days after delivery
Renewal nudge "Your monthly plan renews on Tuesday — want to keep the same?" A few days before renewal
Reactivation "Hi — haven't seen you in a few months, everything OK?" When a customer goes quiet
Review request "Thanks for the order — would you mind dropping a Google review?" After confirmed-positive interaction
Upsell · cross-sell "We've got a new flavour I think you'd love — fancy adding it?" When relevant to the customer's history
Complaint follow-up "Calling to make sure Tuesday's fix sorted what you flagged?" Day after a ticket is marked resolved
Appointment reminder "Just confirming Tuesday at 3 — anything you need to bring?" A day or two before the booking

How it works

  1. Pick a template in the campaign wizard. The agent's prompt is pre-written for that scenario.
  2. Connect your data — Google Sheet, HubSpot, Shopify, or upload a CSV. Foan needs at minimum the phone number; everything else (name, last order date, plan tier) is context the agent uses live during the call.
  3. Pick the calling agent — your existing outbound agent's voice does the call.
  4. Tweak the script — Foan pre-fills an opening line; you can edit it. Placeholders like {name} and {last_order_date} fill from your data at call time.
  5. Set when + safety — calling hours, daily cap, and frequency cap (Foan won't re-call the same person within X days, and respects opt-outs forever — see Frequency capping).

Then click Launch.

Frequency capping is automatic

We won't let any campaign call the same number more often than the cooldown you set. The cap is workspace-wide — so a delivery-confirmation campaign and a review-request campaign won't both ring the same person in the same week.

Opt-outs are honoured forever, across all campaigns. When a customer says "stop calling me," nobody calls them again from this workspace.

Pricing

Customer Care uses the same outbound minutes as Sales. Plans start at £299/mo. See Plans & billing.

Last updated 5 May 2026