Plans & billing
Two pricing tracks because Inbound and Outbound have different cost shapes.
Inbound (Reception)
Bills monthly or annually (annual saves 20%):
| Plan | Price | Minutes / mo | Best for |
|---|---|---|---|
| Inbound Starter | £49/mo | 100 | Sole traders, plumbers, salons, single-line businesses |
| Inbound Growth | £199/mo | 500 | Small teams, multiple lines, integrations |
| Inbound Business | £499/mo | 2,000 | Established businesses, multiple agents, custom voice |
| Inbound Established | £999/mo | 5,000 | Vets, dentists, lawyers, advisors, clinics — high-LTV verticals where one missed call is years of revenue |
All Inbound plans include:
- Reception agent (one or more)
- Knowledge base + system prompt customisation
- Calendar integration (Calendly + Google Calendar)
- Email summaries + Slack call summaries
- Sentiment-based escalation routing
- All voices (Gemini + ElevenLabs Flash)
- Website widget for browser-to-agent calls
Outbound (Sales / Customer Care / Cold-calling / Call-centre)
Outbound has higher per-minute cost (telco + dial pacing) so it's its own track:
| Plan | Price | Minutes / mo | Best for |
|---|---|---|---|
| Outbound Starter | £299/mo | ~1,000 | Small lists, occasional campaigns |
| Outbound Growth | £799/mo | ~3,500 | Regular outbound, single team |
| Outbound Business | £1,999/mo | ~10,000 | High-volume operations |
All Outbound plans include:
- Unlimited campaigns (any of the 12 templates)
- Frequency capping + opt-out enforcement (across campaigns)
- Test calls before launch
- CSV upload OR Google Sheets / HubSpot / Shopify integration
- Daily call cap, per-campaign cooldown, per-call max retries
Annual saves 20%
All tiers can be paid annually for a 20% discount. Switch from the billing tab any time.
Adding minutes mid-month
If you blow through your minutes, calls stop. We email you the moment you hit 80% so there's time to act. Top-up minutes are bought at £0.40/min for inbound, £0.50/min for outbound — no commitment, just one-off purchases.
What we're not
- No per-call charge. Once you've got the minutes, we don't nickel-and-dime per call.
- No setup fees. Connect Twilio and run.
- No "premium voice" upcharge. ElevenLabs Flash is the default voice on every paid plan. Custom voice cloning is the only voice feature gated to Business+.
Refunds
Within 14 days of signup, if Foan isn't doing what you hoped, email us and we'll refund the month. After 14 days we pro-rate the unused minutes. We don't argue about refunds — see Refunds.
Changing tier
Settings → Billing → Change plan. Up-tier takes effect immediately and pro-rates the difference. Down-tier takes effect at the end of the current billing cycle so you don't lose minutes you've already paid for.
Cancelling
Settings → Billing → Cancel. The agent stays active until the end of the period. We don't lock you in.