Campaigns

/dashboard/campaigns is where outbound campaigns live. Inbound calls don't have campaigns — they just happen when someone dials your agent.

Anatomy

A campaign has:

• Name — internal label, e.g. "Q2 reactivation push".
• Type — Customer Care / Sales / Cold-calling / Call-centre. Sets the frequency cap defaults and the compliance treatment.
• Audience — list of contacts to dial, sourced from a CSV upload, a CRM segment, or a saved segment in Contacts.
• Agent — which Foan agent runs the calls.
• Script — the talk track, branched off the campaign type's template.
• Schedule — date, time, timezone, throttling. Nothing dials until you switch the campaign on.
• Status — draft / active / paused / completed.

Creating one

The wizard walks you through it in 5 steps:

1. Pick a template — Customer Care has 8 (delivery confirmation, post-purchase feedback, renewal nudge, reactivation, review request, upsell, complaint follow-up, appointment reminder). Sales has its own. Cold-calling requires the attestation gate.
2. Connect data — upload a CSV or pick a CRM segment.
3. Pick the agent — usually one specifically tuned for this campaign, but any agent works.
4. Tweak the script — live preview with placeholder substitution.
5. Safety + schedule — set the frequency cap, calling hours, throttle, and fire a test call before going live.

Per-campaign view

Open a campaign to see live stats: calls dialled, connected, completed, opted out. Drill into a single call to read the transcript and summary — same view as Call history.

Pausing and resuming

You can pause an active campaign at any time. In-flight calls finish; the queue stops. Resume picks up where it left off.

Costs

Outbound calls are billed at the same per-minute rate as inbound. The campaign type doesn't change the price — it changes the script, the templates, and the compliance handling. See Plans & billing.

Compliance

Cold-calling, Customer Care, and Sales each have different legal constraints by country — read Calling rules before you launch a Cold-calling campaign in the UK, Ireland, or US.