Cold-calling

Cold Calling is for sales teams that already have human reps but want a warming layer. Foan dials cold lists, qualifies which prospects are worth a real conversation, and hands the warm ones to your humans.

Why use it

Cold calling burns reps. The good ones quit; the cheap ones don't qualify enough to make their cost back. Foan sits in front: dials a hundred contacts a day, talks to whoever picks up, and books your reps onto the 5-15% who are actually interested. Your reps spend their time closing, not dialling.

How it works

1. Upload your contact list — typically a CRM export. Phone is required; company name and role help the script feel relevant.
2. Pick the script — Foan ships a discovery script you can edit. Default opening: "Hi {name} — quick one. We help companies like {company} with [your value prop]. Got 60 seconds?"
3. Set qualification criteria — what makes a lead a "yes" vs "no" vs "maybe". The agent uses this to tag every call.
4. Foan dials — during your set calling hours, respecting cooldowns and opt-outs (see Frequency capping).
5. Your reps get the warm ones — meetings booked into Calendly or Google Calendar; tagged "warm" leads pushed to your CRM via HubSpot or Salesforce.

Compliance

Cold calling has stricter regulatory requirements than other campaigns. Read Calling rules for the full UK / Ireland / EU / US picture.

• TPS / DNC checking — UK customers should TPS-check their lists. Foan's frequency cap protects against re-calling, but doesn't substitute for TPS.
• Calling hours — UK domestic best practice is 9am-7pm Mon-Fri only. Don't call out of hours.
• Opt-outs are immediate — Foan registers opt-outs on the call. No agent in your workspace will dial that number again.
• Attestation gate — to launch a Cold-calling campaign you must confirm in the wizard that your list is opt-in and DNC-scrubbed. We don't take it on trust; the attestation is logged.

Pricing

Same outbound tiers — £299/£799/£1,999/mo. See Plans & billing.