The full cold-call script

Key takeaway: Memorise this so you don't read it. Inflection sells. The script is a structure, not a recital.

Setup

You've identified a roofer in your area. You've called them once on a busy day, gone to voicemail, screenshotted it. You've checked their reviews and found one mentioning "tried calling, no answer." You're calling them now during a quieter slot (Tuesday morning is best — Monday's chaotic, Friday they're winding down).

The script

RING. RING. They pick up.

You: Hi, is this [Owner's name]?

Them: Yeah, who's this?

You: Cheers for picking up. My name's [Your name]. I'm not selling you double-glazing — I work with roofers in [Region] and I've got something I'd love to show you in two minutes. Are you in the middle of something, or is now an OK time?

Stop talking. Wait. They'll either say "go on" or "I'm busy."

If busy: "Totally — when's a better time? I'll call you back." Don't pitch over their objection.

If go on: keep reading.

You: Right. So before I ring you I check three things. I called your office yesterday at 2:30pm, went to voicemail. Your top Google review from last month says "tried ringing twice, nobody got back to me." That tells me you're missing calls. I'm guessing that's because you're up a roof, not because you don't want the work.

Them: Yeah, fair point.

You: So quick question — when someone rings and books a roof, what's the average invoice?

Them: Bigger jobs are 30, 40 grand. Repairs are smaller.

You: OK let's call it £15k average. How many calls do you reckon you miss in a week? Three? Four?

Them: Probably three.

You: Three a week is twelve a month. Even if only 10% turn into actual jobs, you're losing one job a month at £15k. That's £180k a year going to whoever picks up after you.

Pause. Let it land.

Them: (silence)

You: I built something for this. It's an AI receptionist for tradespeople. Picks up your calls when you can't, sounds like a real person, books surveys into your calendar, sends you the transcript so you call back when you've got a minute. Costs £49 a month for the basic plan, £199 if you want it doing more.

Them: Does it sound like a robot?

You: Way better than that. Pull your website up on your phone — what's the URL?

Them: acmeroofers.co.uk.

You: Cool. Go to foan.me and paste your URL in. It'll read your site for ten seconds and then it'll ring you. You're literally going to talk to your own AI receptionist on the phone right now. Listen to it for one minute. If you don't think it'd save you money, I'll get out of your hair.

They run the demo. You stay quiet. The demo sells itself.

After the demo, they're back on the line.

You: Honest reaction?

Them: Bloody hell.

You: Right — so that's the AI. £49 a month for the Starter plan. You can have it forwarding from your existing number by tonight. Want me to send you the signup link?

Them: Send it.

You: Smashing. Going via my affiliate link — so you know, if you sign up I get 20% from Foan, doesn't cost you a penny extra. Cool?

Them: No problem.

You: Right, sending it now to [their email]. If you've got any setup questions tomorrow, my number's [yours]. Good chatting [Name].

You hang up.

What just happened

Total call: 4–6 minutes. You did three things:

1. Got permission to talk (not "got past the gatekeeper" — got permission).
2. Made them say the missed-revenue number out loud.
3. Got the demo doing the selling.

You sold zero features. You only mentioned the price after the demo.

What if they don't pick up?

Voicemail script:

"Hi [Name], it's [Your name] — I'm a partner with Foan, the AI phone agent. Quick story — I called your business an hour ago and went to voicemail, which is exactly the problem we fix. Two-minute demo if you fancy a look — give me a ring on [your number]. Cheers."

Then send a follow-up text with your demo link:

"Hi [Name] — left you a voicemail. If easier, here's a 30-second test: foan.me/r/[your-code]/demo/[their-domain.com]. Try it on your own site and see what it sounds like. Speak soon."

Email-first version

Same structure, different medium:

Subject: Quick math for [Business name]

Hey [Name],

I called your office yesterday at 2:30pm and got voicemail. I checked
your reviews and one customer said the same thing last month.

Quick math — if your average job is £15k and you miss three calls a
week, you're losing about £180k a year to whoever picks up after you.

I work with roofers across [Region] using a tool called Foan. It picks
up the call, sounds like a real person, books the survey, sends you the
transcript. £49/mo. 30-second demo on your own site:

foan.me/r/[your-code]/demo/[acmeroofers.co.uk]

Worth two minutes?

[Your name]