Demoing Foan to a client

The standard affiliate demo (call our agent, ask it questions, watch it book) works fine. As an agency, you have a more powerful option: demo Foan answering their phone, in their voice, on their business. This lesson covers both, and when to use each.

Option 1: The white-label live demo (preferred)

Five minutes before the call, set up a fresh agent on your subdomain at <your-slug>.foan.me/dashboard. Use the wizard:

1. Paste their website. The wizard scrapes their business name, hours, services, and tone.
2. Pick a voice that matches their brand (warm for clinics, brisk for trades, friendly-confident for sales).
3. Save as a draft. Do not connect a real number yet.

On the call, share your screen. Open the agent's "Test call" surface (browser-based, no phone needed). Ring it together while they listen.

"This is your business answering the phone. The information is from your website. Try asking it about your services."

Watch their face. They will ask three or four questions. The agent will get most of them right. The ones it gets wrong, you say "we can fix that in two minutes by editing the wiki — that is what the live wiki does."

This demo lands in 90% of cases because it is no longer abstract. They are hearing their own business respond to questions they made up.

Option 2: The Charlie demo (fallback)

If you cannot screen-share or pre-set, just ring the Foan team agent at <your-slug>.foan.me/uk (or /us, /ie, etc) on the call and let them ask Charlie questions.

This works but converts less well because Charlie is not their business. They can imagine it, but they have not heard it. Save this for shorter calls where you do not have time for the white-label demo.

What to highlight during the demo

• Speed. "Notice it picked up in two seconds. It will do that 24/7."
• Tone. "It sounds like a person, not a robot. We picked the voice based on your brand."
• Knowledge. "Everything it just said came from your website. We did not type a script."
• Bookings. "When you connect Calendly, it will actually book the meeting in your calendar in real time. Want to see that?"
• Cost. "All of this for £49 a month. The first call it saves probably pays for the year."

What NOT to do

• Do not lead with the integrations list. They do not know what HubSpot is yet, and the integrations are sold by the agent doing things, not by a list.
• Do not show the dashboard until they have heard the agent. The dashboard is admin. The agent is the magic.
• Do not pitch outbound calling on the first demo. It is a different product, a different price, a different conversation. Land them on inbound first.

The close

After the demo, the question to ask is:

"Want me to wire this into your real phone number tonight? You will hear it pick up your phone within the hour. If you do not love it in a week, I unplug it. No charge."

Make it easy to say yes. Make it easier to say no. Most local business owners say yes if you make it easy enough.