Closing & Tracking
Your toolkit — links, copy, contacts
3 min read
Key takeaway: Most of what you need is already in your dashboard. This lesson is the map.
Every link you'll use
| What | URL |
|---|---|
| Your dashboard | foan.me/dashboard/affiliate |
| Your referral link | foan.me/r/<your-code> |
| Tailored demo for prospect X | foan.me/r/<your-code>/demo/<their-domain> |
| Marketing page (send to prospects) | foan.me/affiliates |
| Pricing | foan.me/pricing |
| Niche-specific landing pages | foan.me/for/[slug] (e.g. /for/roofers) |
| The 8 customer care use-cases | foan.me/customer-care |
| The receptionist marketing page | foan.me/reception |
| Outbound sales page | foan.me/sales |
| Foan Docs | foan.me/docs |
The niche pages (/for/roofers, /for/personal-injury-lawyers, etc.) are SEO landing pages with calculators specific to each trade. Drop these in DMs / emails when prospects are in those niches.
The marketing copy in your dashboard
In your affiliate dashboard, scroll down to Marketing copy. There you'll find pre-written:
- LinkedIn DM
- Cold email
- SMS
- WhatsApp message
- Twitter/X reply
- Trade-show one-liner
All have your link injected automatically. Copy, edit if you want to make it sound more like you, send.
Your photo and bio (coming)
We're adding affiliate profile pages soon — your face, your trades, your story, on a public URL prospects can see. Until then, you can put together a short LinkedIn post or a Loom intro and use that.
Your follow-up cadence
The successful affiliates we see follow this pattern:
- Day 0: demo done, signup link sent.
- Day 1: SMS check-in ("Did you get the link? Need help with setup?").
- Day 3: "Has the agent picked up any calls yet?"
- Day 7: "What's working, what isn't?"
- Day 30: "Quick check — happy?" + ask for referrals if happy.
Keep this in your CRM (or a spreadsheet). The follow-up is where most affiliates lose deals.
Contacts
- General affiliate support:
affiliates@foan.me - Tech / product issues:
hello@foan.me - Founders directly (don't abuse):
max@foan.me - Slack channel (if you're invited): #foan-affiliates
When something goes wrong
| Situation | |
|---|---|
| Referral isn't showing up | affiliates@foan.me with timestamps |
| Customer wants to cancel and you want to save it | affiliates@foan.me — we'll loop in CS |
| Customer found a real product bug | hello@foan.me with reproduction steps |
| You've got a feature request | hello@foan.me — we read everything |
| You want to change your code or commission terms | max@foan.me |
Final word
You're early. Foan's not a household name yet — that's why your commission is 20% and not 5%. The affiliates who put in the work in the first 12 months will have a decade of compounded income. You're building something for yourself, not for us.
Welcome aboard. Now go make a roofer's day.