Affiliate Learning Hub
Learn how to sell Foan.
A short, practical curriculum for Foan affiliates. Twelve lessons, four tracks, around 60 minutes end-to-end. Read in order, or jump to whatever you need.
Foundations
What Foan is, who buys it, why it works, how you get paid.
What Foan actually is
A 5-minute primer so you can explain Foan in one sentence.
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Who actually buys Foan
Lead with Customer Care and Inbound. Cold-calling needs an opt-in list — sell it carefully.
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Why Foan actually works (the mechanics)
Three things every prospect will probe — be ready to answer.
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How you get paid
20% recurring commission. 90-day cookie. Paid monthly via Stripe.
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What the agency tier actually unlocks
The four things you get on the agency tier that solo affiliates do not, and why each one moves the needle.
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The Pitch
The hook, the math, the script, the objections.
The good-news/bad-news hook
Connor Cahill's opening pattern — bad news first, then the door opens.
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Math the pain — the calculator pitch
Make the missed-revenue maths in their head, in their voice, in their numbers.
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The full cold-call script
Word-for-word — the call from "hi" to "I'll send you the link."
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The five objections you'll hear (and how to handle them)
Too expensive · I have a receptionist · AI scares my customers · I'll think about it · Send me an email.
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Pitching Foan to local businesses
The agency-specific pitch. Foan is the wedge — the £49-£499/month thing that opens the door to the £2k-£10k retainer.
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Demos
Run a live demo on a prospect's site without saying a word.
How to run a live demo on a prospect's site
The 60-second demo that sells the product without you saying a word.
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The three demos that close
One demo isn't enough. Pick the right one for the niche.
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Demo stumbles and how to recover
When the demo doesn't go perfectly — keep selling, don't apologise.
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Demoing Foan to a client
How to run a Foan demo when you are wearing the agency hat. Two techniques, one preferred, both close fast.
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Closing & Tracking
What happens after signup, attribution, withdrawals, your toolkit.
What happens after they sign up
Your job's not done at signup. The first 24 hours are when most affiliates lose customers.
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How attribution actually works
Cookies, server logs, manual claims. We try every angle to get you credit.
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Withdrawals — when and how you get paid
Withdrawable balance, £50 minimum, payout request flow, Stripe Connect.
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Your toolkit — links, copy, contacts
Where to find every link, snippet, and asset you'll need day-to-day.
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White-label setup
How your subdomain, branding, support contact and "Powered by" toggle work in practice.
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Managing clients
How to add new clients, jump into their dashboard, watch their numbers, and spot trouble before they email you.
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Invoicing your clients
Send invoices for setup fees, retainers, and bespoke work straight from Foan. Payment lands wherever you point it.
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Onboarding a new client in week one
A first-week playbook so the client falls in love with Foan before the trial ends. Three milestones, one weekly call, no surprises.
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