The three demos that close

Key takeaway: Different niches respond to different demos. Don't run "the receptionist" demo on a sales-led prospect. Don't run the cold-call demo on a careful trade.

Demo 1 — Receptionist (the default)

For: trades, B2C services, anything inbound-led. Where: the standard foan.me flow with their domain pasted in. What it sounds like: "Hi, thanks for calling Acme Roofing — how can I help?"

This is the most natural demo. Use it for 80% of prospects.

Demo 2 — Outbound cold call (Charlie)

For: prospects who already do outbound (sales teams, recruiters, B2B agencies). Where: /foan — the public Charlie demo. Charlie is our outbound AI sales rep. What it sounds like: Charlie calls them. Live. They pick up. Charlie asks what they're trying to fix.

When to use this: when the prospect says "I don't take many inbound calls — we mostly do outbound." You're showing them the agent doing the inbound and the outbound side of their job.

Demo 3 — Customer Care (the Care use-case)

For: any business with a post-sale follow-up motion (deliveries, contractors after a job, subscriptions, recurring services). Where: /customer-care — the marketing page with the rotating diagram showing all 8 customer-care use cases.

When to use this: when the prospect says "My missed calls aren't enquiries — they're customer-service issues." You're showing them they don't need a separate support team — Foan handles the post-sale flow too.

How to pick on the fly

A 30-second triage in the conversation:

"Are most of your missed calls people enquiring, or existing customers?"

• "Enquiring" → Demo 1.
• "A bit of both" → Demo 1, then mention 3 at the end as an upsell.
• "Mostly existing customers chasing stuff" → Demo 3.
• "We don't get inbound — we make outbound" → Demo 2.

The hand-off line

After the demo, before the close:

"You just heard one type. Foan also handles [other type]. So if you ever decide you want both, that's already in the platform — no upcharge."

This is true. All inbound use-cases are covered on Starter. Outbound is a separate plan but switches on with a click.

Don't run more than two demos in a single call

Three demos = you're overselling. Two is the sweet spot — one to hook them, one to expand their imagination of what's possible. Then close.

Demo recordings — your library

In your affiliate dashboard, the "Marketing copy" card has links to recorded demo clips you can drop in DMs:

• 30-second receptionist clip
• 60-second outbound cold call clip
• 90-second customer care clip

These are great for cold DMs when you can't run a live demo. "Here's a 60-second clip — your customer's call is going to sound like this."

Final note: demos run on YOUR affiliate code

Whenever a prospect runs a demo via your tailored link (foan.me/r/<you>/demo/<their-domain>), the cookie is set automatically. So if they sign up at any point in the next 90 days — even if they bounce off and come back via direct typing — you get the credit.