Foundations

Why Foan actually works (the mechanics)

4 min read

Key takeaway: Prospects will ask three "but how" questions. If you can answer them in 30 seconds each, you'll close.

"But will it sound like a robot?"

No — it sounds like a person. We use a mix of Gemini's native voices and ElevenLabs voices (the ones you've heard on TikTok). Buyers can pick a male, female, or neutral voice in a UK, US, Aussie, or other accent. Then they hear samples and choose.

What to demo: open the Foan dashboard during the call, click "Voice" on the agent, hit play on three different voices. Most prospects gasp.

"But what if it doesn't know the answer?"

Two things happen.

  1. We don't make stuff up. Foan reads the prospect's website (every page) and answers from that. If the answer isn't there, Foan says: "I don't have that to hand — let me get someone to call you back. What's the best number?"
  2. The owner gets the transcript a second after the call ends — they call back while the lead is still warm.

The point isn't perfection. It's converting voicemails into call-backable leads. You can't do anything with a voicemail. You can do everything with a transcript and a phone number.

"But what about ten people calling at once?"

Foan answers all of them. Simultaneously. A human receptionist = one person, one call. Foan = unlimited concurrent sessions on the same number. Storm season hits a roofer's phones? All ten calls answered, all ten transcripts logged.

This is the killer line for any business with seasonal spikes.

What's actually under the hood

You don't need to know this to sell Foan, but if a technical buyer asks:

  • Voice + understanding — Google Gemini 2.5 (the native-audio model that just shipped).
  • Real-time TTS upgrade — ElevenLabs Flash on every paid plan, no upcharge.
  • Phone routing — Twilio for porting numbers in. The prospect can either forward their existing number to a Foan number, or buy a new one through us.
  • Integrations — Calendly, Google Calendar, Google Sheets, Stripe, Shopify, HubSpot, Slack — all native.
  • Hosting — UK and US servers. Latency is sub-300ms.
  • Privacy — every call is encrypted in transit and at rest. Nothing is sent to OpenAI or any third party for training.

What it can't do (be honest)

  • It can't transfer a call to a human (yet — coming).
  • It can't make outbound sales calls in regulated industries that require human compliance scripts (financial advice, debt collection in the US).
  • It can't do calls in languages the customer hasn't configured.

Honesty closes more deals than over-promising. If you don't know, say "I don't know — I'll find out for you." Then ask in our affiliate channel.

Tour: how a single call goes

  1. Caller dials the business's number.
  2. Foan picks up: "Hi, thanks for calling Acme Roofing — how can I help?"
  3. Caller: "I need a quote for a new roof."
  4. Foan: "Of course. Could I grab your name and the property address?"
  5. Conversation continues — Foan books a survey via Calendly, captures email, confirms it letter-by-letter.
  6. Call ends. Owner gets an email: full transcript, summary, suggested follow-up email body.
  7. Owner reads it, calls back if they want. Lead is captured forever.

That's the product. Now go sell it.